policy brief free template word download

Without this information they’re going into the content creation process blind and they will probably do a lot of guesswork along the way. It’s too vague and you’ve not given them any indication on why you’re targetting these specific individuals, the tone of voice you want to convey, or the purpose behind the content. The type of content you want to create (blogs, ebooks, etc.)Īnyone involved in the content creation process needs to understand exactly is involved before they get started.īeing vague and simply telling your chosen agency or freelancer that you want to create a few blog posts aimed at people aged between 25-50 is not going to lead to the bets results.Key things to cover in your content brief are: There’s quite a lot to consider to make sure you’ve covered all bases, and it’s all influenced by the ‘why’ behind your content. This is extremely useful when your outsourcing work to a content marketing agency or a freelancer as it tells these parties everything they need to know so there is no room for ambiguity.

However, this is not the case as anyone producing your content needs to fully understand the expected content deliverables so that you what you receive back fulfills your expectations.

If you’ve only ever produced content yourself then it can be easy to assume that other people will simply know what you want from a few sentences. It is a document that tells anyone who is working on your content exactly what you expect from it. We’ll also be touching on some content brief examples to give you a better idea of what your brief could look like.Ī content brief is a document made to outline what it is you want, complete with information that steers writers in the correct direction based on your own specifications. Who should write a content brief? And, what tips should I be aware of when forming my own brief? If you’ve yet to check out any of the other brief posts on the Canny blog, we’ve covered:įor now though, let’s keep things solely focused on content.Īs well as guiding you on how to write a robust content brief, we’ll also be answering some key questions such as: This is absolutely essential when you’re partnering with an external agency as all parties need to be wording towards the same goal. We’re going to explain what you need to include in your content brief so that anyone working on your content creation is rowing in the same direction. Not to worry, that’s what this post is all about so stay with us!

Policy brief free template word download